Create a healthy glow with this water- and sweat-resistant long-wear matte liquid blush. Our iconic shade, VIPink, is a standout shade that adds a pop of pink to your cheeks. Formulated with a highly pigmented color that won't smudge or smear, our matte liquid blush is your on-the-go secret weapon for wearing blush all day—from coffee breaks to cocktails. Our high-intensity pigment means you get a bright pop of color on your cheeks that stays perfectly in place, even when you're working up a sweat. The high levels of natural emollients deliver a lightweight feel that's never greasy or sticky. This vegan, cruelty-free formula flatters all skin tones and genders. For those looking for pink perfection, you just found it.  Want to keep the glow? Go with VIPink.